Have you noticed how videos are taking over social networks, websites and pages lately?

According to Think With Google, Google's trend research, the consumption of this type of material has increased by about 135% in the last four years.

With this data you can take advantage of new user behavior and optimize your contact with the public.

From this In this way, understand how quality content can add value to your video platform. Check it out!

What is quality content?

Quality content is subjective, and each channel has its definition of what it considers important, always aiming at its objectives and goals.

However, roughly speaking, we can say that it is content that generates value and holds the user's attention through relevant facts, data or actions.

The use of videos brings numerous benefits to both the producer and the final consumer. It's a way to convey clearer messages and hold the listener's attention more efficiently.

Check out some relevant information you need to know.

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  • Adding value with quality videos
  • Before you start producing videos you need to understand that in 30 days the internet receives more material that television has produced in 30 years! (Word Stream)

    There is a movement in all directions to win over the public. Even the major broadcasters are entering the digital world with their own platforms.

    In this way, quality content is what makes the difference. You need to stand out if you want to be recognized in this medium.

    In fact, 80% of people are watching videos right now because they can't find anything relevant to watch on television. (Think With Google)

    Adding value is just that. Make your channel the most relevant on a particular subject or theme.

    • How people are watching

    Still in this sense, it is necessary to analyze the way people behave on the internet. It is estimated that around 75% of users watch videos on smartphones.

    So your content needs to be interesting and readable. Analyze your own behavior with your cell phone. How long can you stare straight at the screen without getting tired?

    The same goes for the audience. When you know the pattern of consumption on your video platform, you can create thought-provoking scripts that fully reach the tastes of subscribers.

    Furthermore, the more relevant your channel is, the stronger it is. will become your name, increasing the likelihood of being shared in a circle of friends over the network.

    Quality content can add value to your video platform and needs to be very well planned.< br>

    This involves several aspects such as script, the way it will be presented and even the way you will communicate with the public after that.

    Access our blog right now to know some fundamental tips to manage your platform and bring the best results to your channel.

    Attracting the audience is an extensive work, but the sooner you start, the more results will bring.